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The book lays out the behaviours and traits associated with successful negotiation and offers a comprehensive model for how power process and behaviour can have substantial impacts on your next negotiation. You ll also learn how you can shape these factors to optimise value for yourself your client or your organisation.

The author shows you how to secure more agreements and realise more value with every agreement you conclude. Through simple realistic and hands-on advice you ll improve as a negotiator and apply straightforward techniques to the real-world dynamic environments in which your negotiations take place. You ll also find:

Strategies for maintaining a balanced perspective and keeping your ego in check
Maintaining a focus on the interests and priorities of the other party/parties
Incremental steps for improving your negotiation ability that are easy to apply and retain

This third edition brings the book firmly into the zeitgeist as it considers the very modern challenges presented to commercial negotiators as a result of an ever-changing world in which they must navigate technological advancements the post-Covid reality of virtual negotiation and the impact of war Brexit and other macro-economic and political developments that are having far-reaching impacts to business and beyond.

An invaluable roadmap to becoming a Complete Skilled Negotiator The Negotiation Book is the negotiation playbook that business leaders lawyers consultants and other professionals have been waiting for.

NEGOTIATION BOOK (3RD ED.), THE: YOUR DEFINITIVE GUIDE TO SUCCESSFUL NEGOTIATING
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Asia Books Co., Ltd. is Thailand’s first and largest English bookstore chain and is widely recognized as the finest English book and magazine distributor in the country. Company is a subsidiary of Berli Jucker Public Co.,Ltd. (BJC) under group of Thai Charoen Corporation or TCC Group : Thailand’s leading corporations has grown from strength to strength and expanded into various principal business areas, responding to increasing needs of our customers. Asia Books was founded in 1969 as a destination for books on Thailand and South East Asia. In business for more than 45 years, Asia Books now has more than 70 shops under Asia Books and Bookazine brands throughout the country, carrying a wide variety of books and magazines, from international fiction and non-fiction bestsellers to design and architecture, business and management, lifestyle, languages, travel, children’s books, and much more. ASIA BOOKS RETAIL Asia Books 14 UP COUNTRY • Chiang Mai • Khonkaen • Korat • Hua Hin • Phuket • Pattaya • Songkhla • Hatyai 35 BANGKOK CBD & GREATER BANGKOK • Central World (flagship) • Siam Paragon • Emporium • Central Silom Complex • Central Ladprao • Central Bangna • Central Chaengwattana • Mega Bangna ... and many more Bookazine 14 UP COUNTRY • Hua hin • Pattaya • Samui 3 Bangkok • Life Center • Bamrungrad Hospital • Samitivej Hospital 8 Airport • Chiang Rai • Chiang Mai • Phuket • Krabi • Samui • Hatyai NON RETAIL & DISTRIBUTION CHANNEL • Wholesale Major customers are third-party bookstores, newsstands and agencies nationwide. The distribution network of Asia Books covers over 300 outlets in Thailand. • Direct Sales The Asia Books sales team serves librarians and instructors in all major educational institutions throughout the country. In addition, Asia Books directly sells to customers in private organizations. • Asia Books E-Commerce Through www.asiabooks.com, Asia Books has a wide variety of products and services, including English and Thai books in both physical and digital format, English magazine subscriptions, gifts & lifestyle products, and more.
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