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Misinformation affects all of us on a daily basis—from social media to larger political challenges, from casual conversations in supermarkets, to even our closest relationships. While we recognize the dangers that misinformation poses, the problem is complex—far beyond what policing social media alone can achieve—and too often our limited solutions are shaped by partisan politics and individual interpretations of truth. In Misbelief, preeminent social scientist Dan Ariely argues that to understand the irrational appeal of misinformation, we must first understand the behavior of “misbelief”—the psychological and social journey that leads people to mistrust accepted truths, entertain alternative facts, and even embrace full-blown conspiracy theories. Misinformation, it turns out, appeals to something innate in all of us—on the right and the left—and it is only by understanding this psychology that we can blunt its effects. Grounded in years of study as well as Ariely’s own experience as a target of disinformation, Misbelief is an eye-opening and comprehensive analysis of the psychological drivers that cause otherwise rational people to adopt deeply irrational beliefs. Utilizing the latest research, Ariely reveals the key elements—emotional, cognitive, personality, and social—that drive people down the funnel of false information and mistrust, showing how under the right circumstances, anyone can become a misbeliever. Yet Ariely also offers hope. Even as advanced artificial intelligence has become capable of generating convincing fake news stories at an unprecedented scale, he shows that awareness of these forces fueling misbelief make us, as individuals and as a society, more resilient to its allure. Combating misbelief requires a strategy rooted not in conflict, but in empathy. The sooner we recognize that misbelief is above all else a human problem, the sooner we can become the solution ourselves.  |
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ASIABOOKS
Asia Books Co., Ltd. is Thailand’s first and largest English bookstore chain and is widely recognized as the finest English book and magazine distributor in the country. Company is a subsidiary of Berli Jucker Public Co.,Ltd. (BJC) under group of Thai Charoen Corporation or TCC Group : Thailand’s leading corporations has grown from strength to strength and expanded into various principal business areas, responding to increasing needs of our customers. Asia Books was founded in 1969 as a destination for books on Thailand and South East Asia. In business for more than 45 years, Asia Books now has more than 70 shops under Asia Books and Bookazine brands throughout the country, carrying a wide variety of books and magazines, from international fiction and non-fiction bestsellers to design and architecture, business and management, lifestyle, languages, travel, children’s books, and much more. ASIA BOOKS RETAIL Asia Books 14 UP COUNTRY • Chiang Mai • Khonkaen • Korat • Hua Hin • Phuket • Pattaya • Songkhla • Hatyai 35 BANGKOK CBD & GREATER BANGKOK • Central World (flagship) • Siam Paragon • Emporium • Central Silom Complex • Central Ladprao • Central Bangna • Central Chaengwattana • Mega Bangna ... and many more Bookazine 14 UP COUNTRY • Hua hin • Pattaya • Samui 3 Bangkok • Life Center • Bamrungrad Hospital • Samitivej Hospital 8 Airport • Chiang Rai • Chiang Mai • Phuket • Krabi • Samui • Hatyai NON RETAIL & DISTRIBUTION CHANNEL • Wholesale Major customers are third-party bookstores, newsstands and agencies nationwide. The distribution network of Asia Books covers over 300 outlets in Thailand. • Direct Sales The Asia Books sales team serves librarians and instructors in all major educational institutions throughout the country. In addition, Asia Books directly sells to customers in private organizations. • Asia Books E-Commerce Through www.asiabooks.com, Asia Books has a wide variety of products and services, including English and Thai books in both physical and digital format, English magazine subscriptions, gifts & lifestyle products, and more.
เบอร์โทร : 1459
อีเมล : ecommerce@asiabooks.com
อีเมล : ecommerce@asiabooks.com
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