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We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that the most powerful vehicle for influencing behaviour is true cultural engagement. To inspire communities, we first need to think hard about how we appeal to their values and what we will contribute to their culture.

With a deep perspective based on a century’s worth of data, Collins breaks down the many ways in which culture influences behaviour. Using captivating stories from his own life as a top marketer – including spearheading digital strategy for Beyoncé, working with iTunes and Nike+ on their collaboration, and designing ads for McDonalds – he shows readers how they can do the same. Full of memorable examples, from 1960s hippy culture to the enduring success of Patagonia, 
For the Culture offers the essential tools for creating lasting engagement and influence.

'Some people seem to intuitively ‘get it.’ Most do not. Collins articulates ‘it’ for the rest of us and provides not just an understanding, but a guide for how to actually engage and influence culture' – Steve Huffman, co-founder and CEO, Reddit

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

FOR THE CULTURE: THE POWER BEHIND THE WORLD'S MOST SUCCESSFUL BRANDS, FROM APPLE
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Asia Books Co., Ltd. is Thailand’s first and largest English bookstore chain and is widely recognized as the finest English book and magazine distributor in the country. Company is a subsidiary of Berli Jucker Public Co.,Ltd. (BJC) under group of Thai Charoen Corporation or TCC Group : Thailand’s leading corporations has grown from strength to strength and expanded into various principal business areas, responding to increasing needs of our customers. Asia Books was founded in 1969 as a destination for books on Thailand and South East Asia. In business for more than 45 years, Asia Books now has more than 70 shops under Asia Books and Bookazine brands throughout the country, carrying a wide variety of books and magazines, from international fiction and non-fiction bestsellers to design and architecture, business and management, lifestyle, languages, travel, children’s books, and much more. ASIA BOOKS RETAIL Asia Books 14 UP COUNTRY • Chiang Mai • Khonkaen • Korat • Hua Hin • Phuket • Pattaya • Songkhla • Hatyai 35 BANGKOK CBD & GREATER BANGKOK • Central World (flagship) • Siam Paragon • Emporium • Central Silom Complex • Central Ladprao • Central Bangna • Central Chaengwattana • Mega Bangna ... and many more Bookazine 14 UP COUNTRY • Hua hin • Pattaya • Samui 3 Bangkok • Life Center • Bamrungrad Hospital • Samitivej Hospital 8 Airport • Chiang Rai • Chiang Mai • Phuket • Krabi • Samui • Hatyai NON RETAIL & DISTRIBUTION CHANNEL • Wholesale Major customers are third-party bookstores, newsstands and agencies nationwide. The distribution network of Asia Books covers over 300 outlets in Thailand. • Direct Sales The Asia Books sales team serves librarians and instructors in all major educational institutions throughout the country. In addition, Asia Books directly sells to customers in private organizations. • Asia Books E-Commerce Through www.asiabooks.com, Asia Books has a wide variety of products and services, including English and Thai books in both physical and digital format, English magazine subscriptions, gifts & lifestyle products, and more.
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