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Consumers want personalized experiences, but few companies are rising to the challenge. Those that succeed in personalization build trusted relationships with millions of customers and engage with them at every step throughout their journey. Through the power of AI, they rethink their operations and unleash the creativity of their teams to fine-tune every interaction, delighting customers in the process. But most companies are not doing personalization well, leading to wasted money, squandered effort, and missed expectations. To be done effectively, personalization must be a critical element of an organization's strategy. Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization: Empower Me: Understand each customer's needs and how best to meet them. Know Me: Win customers' trust and permission to use their data to improve their experience. Reach Me: Reach out to the right customer, in the right channel, at the right time. Show Me: Tailor unique content to be relevant to each customer, enabled by generative AI. Delight Me: Design new ways of working and ensure continuous improvement, so a customer's experience feels magical. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.
PERSONALIZED: CUSTOMER STRATEGY IN THE AGE OF AI
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ธนาคารไทยพาณิชย์ จำกัด (มหาชน) สาขาสาขาบางกะปิ (สุขุมวิท 45) ออมทรัพย์
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ASIABOOKS
Asia Books Co., Ltd. is Thailand’s first and largest English bookstore chain and is widely recognized as the finest English book and magazine distributor in the country. Company is a subsidiary of Berli Jucker Public Co.,Ltd. (BJC) under group of Thai Charoen Corporation or TCC Group : Thailand’s leading corporations has grown from strength to strength and expanded into various principal business areas, responding to increasing needs of our customers. Asia Books was founded in 1969 as a destination for books on Thailand and South East Asia. In business for more than 45 years, Asia Books now has more than 70 shops under Asia Books and Bookazine brands throughout the country, carrying a wide variety of books and magazines, from international fiction and non-fiction bestsellers to design and architecture, business and management, lifestyle, languages, travel, children’s books, and much more. ASIA BOOKS RETAIL Asia Books 14 UP COUNTRY • Chiang Mai • Khonkaen • Korat • Hua Hin • Phuket • Pattaya • Songkhla • Hatyai 35 BANGKOK CBD & GREATER BANGKOK • Central World (flagship) • Siam Paragon • Emporium • Central Silom Complex • Central Ladprao • Central Bangna • Central Chaengwattana • Mega Bangna ... and many more Bookazine 14 UP COUNTRY • Hua hin • Pattaya • Samui 3 Bangkok • Life Center • Bamrungrad Hospital • Samitivej Hospital 8 Airport • Chiang Rai • Chiang Mai • Phuket • Krabi • Samui • Hatyai NON RETAIL & DISTRIBUTION CHANNEL • Wholesale Major customers are third-party bookstores, newsstands and agencies nationwide. The distribution network of Asia Books covers over 300 outlets in Thailand. • Direct Sales The Asia Books sales team serves librarians and instructors in all major educational institutions throughout the country. In addition, Asia Books directly sells to customers in private organizations. • Asia Books E-Commerce Through www.asiabooks.com, Asia Books has a wide variety of products and services, including English and Thai books in both physical and digital format, English magazine subscriptions, gifts & lifestyle products, and more.
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อีเมล : ecommerce@asiabooks.com
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