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A game-changing approach to marketing sales and advertising by bestselling author and renowned business thinker Seth Godin

Seth Godin has taught and inspired millions of entrepreneurs marketers leaders and fans from all walks of life via his blog online courses lectures and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language from Permission Marketing to Purple Cow to Tribes to The Dip. 

Now for the first time Godin offers the core of his marketing wisdom in one compact accessible and timeless package.

This is Marketing shows you how to do work you're proud of whether you're a tech startup founder a small business owner or an executive at a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy connection and emotional labor instead of attention-stealing ads and spammy email funnels. When done right marketing seeks to make change in the world.

No matter what your product or service this book will teach you how to reframe how it's presented to the world in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight observation and memorable examples to teach you:

* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for but who it's not for.
* Why the best way to achieve your marketing goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.  
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.

You can do work that matters for people who care. This book shows you the way.

THIS IS MARKETING: YOU CAN'T BE SEEN UNT
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ธนาคารไทยพาณิชย์ จำกัด (มหาชน) สาขาสาขาบางกะปิ (สุขุมวิท 45) ออมทรัพย์
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ASIABOOKS
Asia Books Co., Ltd. is Thailand’s first and largest English bookstore chain and is widely recognized as the finest English book and magazine distributor in the country. Company is a subsidiary of Berli Jucker Public Co.,Ltd. (BJC) under group of Thai Charoen Corporation or TCC Group : Thailand’s leading corporations has grown from strength to strength and expanded into various principal business areas, responding to increasing needs of our customers. Asia Books was founded in 1969 as a destination for books on Thailand and South East Asia. In business for more than 45 years, Asia Books now has more than 70 shops under Asia Books and Bookazine brands throughout the country, carrying a wide variety of books and magazines, from international fiction and non-fiction bestsellers to design and architecture, business and management, lifestyle, languages, travel, children’s books, and much more. ASIA BOOKS RETAIL Asia Books 14 UP COUNTRY • Chiang Mai • Khonkaen • Korat • Hua Hin • Phuket • Pattaya • Songkhla • Hatyai 35 BANGKOK CBD & GREATER BANGKOK • Central World (flagship) • Siam Paragon • Emporium • Central Silom Complex • Central Ladprao • Central Bangna • Central Chaengwattana • Mega Bangna ... and many more Bookazine 14 UP COUNTRY • Hua hin • Pattaya • Samui 3 Bangkok • Life Center • Bamrungrad Hospital • Samitivej Hospital 8 Airport • Chiang Rai • Chiang Mai • Phuket • Krabi • Samui • Hatyai NON RETAIL & DISTRIBUTION CHANNEL • Wholesale Major customers are third-party bookstores, newsstands and agencies nationwide. The distribution network of Asia Books covers over 300 outlets in Thailand. • Direct Sales The Asia Books sales team serves librarians and instructors in all major educational institutions throughout the country. In addition, Asia Books directly sells to customers in private organizations. • Asia Books E-Commerce Through www.asiabooks.com, Asia Books has a wide variety of products and services, including English and Thai books in both physical and digital format, English magazine subscriptions, gifts & lifestyle products, and more.
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